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Asia-Pacific today accounts for nearly 60%ofthe world’s population and more than 50% of globalfoodconsumption. With growing populations and rising incomes, thenewgeneration of Asians who are foodsafety-conscious are nowdemandingquality, hygienic food and beverages, thereby creatingaone-trillion-dollar opportunity for F&B producersandmanufacturers.Leveraging Retail Asia’s 20-year publishing history, experienceanddata base, FoodBizAsia will be officially launched as adigitalmagazine in July 2014 as well as establishing an onlinefraternity— for professionals and practitioners in the foodservice,retailservice and hospitality & leisure industries in theregion toshare ideas, insights and innovations.The April 2014 issue of FoodBizAsia is just a piloteditionlaunched at Food & Hotel Asia exposition held inSingapore from8-11 April 2014. As the professionals we surveyedindicated thatthey want the new B2B foodbiz magazine to follow themeverywhere ontheir connected mobile devices, we have decided to gofullydigital.Bridging the GapFoodBizAsia is conceived and will be launched as a digitalmagazineand an online community for segments of the food tradefraternity.It is aimed as an industry platform for seniorexecutives, buyersand suppliers in the Food and Retail Service aswell as theHospitality & Leisure Industry.FoodBizAsia features food products and services from everysectorof the global food industry. It allows the world’sfoodsuppliers/distributors to reach and connect with Asia’sfood,retail and hospitality establishments.Content on The GoKeeping up with changing times and tastes, FoodBizAsia iscompletelydigital and offers readers the latest news andinformation on thego. Available on most mobile devices, it iscompletely iPad, iPhoneand tablet-friendly.Turn Up the EngagementFoodBizAsia offers readers the rich, deep stories they want onthedevices they take everywhere. You can grab readers’ attentionwith:compelling covers, extended and engaging editorial anduniqueinteractive elements.